You want to form a clear opinion and make decisions, but customers and experts have very different views? We show you how to clarify your options!
Why Peer-Group Debates?
Each of our customers has an opinion, though all different. And even expert discussions do not provide a clear picture? We help you to understand why this is natural, yet still enable you to find guidance.
What is Metaplan‘s unique perspective in the context of peer group debates:
Wherever work is shared, actors hold different views about what is meaningful. Together with you, we analyze how these “local rationalities” emerge.
Peer-group debates succeed when questions and challenges are posed for discussion that are relevant to the peers. We provide you with questions that trigger discourses.
We work out with you how the “good reasons” of the actors for their positions and actions can be better understood.
Peer-group debates require preparation and support. We prepare the discourses with you and support you during the implementation.
Within their peer groups, actors argue from their “local rationalities.” Together with you, we set up discourses that provide answers to your questions.
Questions that we can help you answer
What market assessment are you basing your peer-group debates on?
What questions do you have, and which are relevant for the peers?
What key hypotheses would you like to test in a peer-group debate?
What do you want to find out with the help of peer-group debates?
What insights have you already gained from preliminary discussions?
Which peer groups are relevant to your question, and how can you also bring them into conversation with each other?