Generating Market Insights
Do you want to understand your customers’ challenges more precisely in order to be able to assess future market developments and trends? We can help you to engage in the necessary discourse!
Why Generating Market Insights?
Do you want to develop market strategies that work and are geared to the wishes and needs of your customers? If so, asking your customers directly what they want may not get you what you really need. We’ll show you where you can start getting good answers anyway.
What is Metaplan‘s unique perspective in the context of Generating Market Insights:
Market actors are subject to their own rationalities. We help you tap into them.
General questions generate general answers. Therefore, we will sit down with you and analyze your customers’ specific behaviors.
To be able to act, you have to make assumptions about markets and customers. We examine which myths, dogmas and fictions exist in your organization.
There is no certain knowledge about the future. That is why we work with you on well-founded hypotheses about future developments.
No company can absorb and process all the information in its environment. We work with you to analyze which information you have systematically ignored thus far.
Questions that we can help you answer
Which exact question do you want to work on?
Who is responsible for contact with the environment in your organization?
Which approaches to trying something new already exist in your organization?
Which market segment do you want to investigate?
How is information about customers and markets processed in your organization?
Which actors should you involve in the discourse?