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Generating Market Insights

Do you want to understand your customers’ challenges more precisely in order to be able to assess future market developments and trends? We can help you to engage in the necessary discourse!

Why Generating Market Insights?

Do you want to develop market strategies that work and are geared to the wishes and needs of your customers? If so, asking your customers directly what they want may not get you what you really need. We’ll show you where you can start getting good answers anyway.

©A. Kern
Visualisierung auf Metaplan Moderationstafeln
Visualisierung auf Metaplan Moderationstafeln ©J. Steinhoff

What is Metaplan‘s unique perspective in the context of Generating Market Insights:

Market actors are subject to their own rationalities. We help you tap into them.

General questions generate general answers. Therefore, we will sit down with you and analyze your customers’ specific behaviors.

To be able to act, you have to make assumptions about markets and customers. We examine which myths, dogmas and fictions exist in your organization.

There is no certain knowledge about the future. That is why we work with you on well-founded hypotheses about future developments.

No company can absorb and process all the information in its environment. We work with you to analyze which information you have systematically ignored thus far.

Questions that we can help you answer

Which exact question do you want to work on?

Who is responsible for contact with the environment in your organization?

Which approaches to trying something new already exist in your organization?

Which market segment do you want to investigate?

How is information about customers and markets processed in your organization?

Which actors should you involve in the discourse?

Discover our seminars

Content Tasting: Executive Leadership Program

The Content Tasting shows you how we work and what you will learn in each individual Learning Journey that compose the program.

Location: Live-Online
Language: English
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Network Meeting for Executive Program Alumni

The Network Meeting is open for all Alumni of the Metaplan Executive Leadership Program and interested participants for the upcoming 2023 program cycle.

Location: Live-Online
Language: English
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Moderation Training

Leading meetings and workshops in a structured manner.

Location: Quickborn/Hamburg, Live-Online, Munich, Düsseldorf
Language: English, German
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Training on Workshop Design

Shaping collaboration effectively.

Location: Live-Online, Quickborn/Hamburg
Language: German
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Discover our programs

Executive Program for Organizational Leadership

Executives learn how to apply the two strongest levers to create impact: Organizational structures and Leadership impulses.




36 live & online sessions



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Metaplan Moderation Program

The Metaplan Moderation Programm for those who want to take the lead in discourses: moderation techniques, workshop design and discourse strategy.


In-person, remote


3 seminars + additional sessions


German, English

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Our consultants are on site in Germany, France, China, Singapore, Switzerland, the USA – and wherever you need them.