You want to put the customer at the center of your business activities, but internal orientation dominates? We help you to realign your organization with the customer!
Why Customer Centricity?
You want to think from the customer’s point of view and have agreed on this as an overarching goal, but within your organization, you’re still more focused on products, prices and internal processes. We show you which structural measures and initiatives can anchor customer centricity in your organization.
What is Metaplan‘s unique perspective in the context of customer centricity:
If you value customer centricity, then you need structures to support it. We work with you to analyze the extent to which your structures already focus on customers or not.
Whoever has access to customers has relevant information. We help you to make customers heard in the organization.
Every strategy is based on assumptions about customers. We help you to clearly identify and question these assumptions.
Sometimes internal and external customer images no longer fit together. We show you how to react to this.
Understanding customers is only the task of a few in the organization, but everyone should be aligned with the customer. We work with you to infuse customer-orientation throughout the organization.
Questions that we can help you answer
How is customer orientation reflected in the structures of your organization?
Who is responsible for maintaining contact with customers?
How do you involve customers in the development of new products and services?
What stands in the way of customer orientation in everyday operations?
Where and how do you concentrate resources for market development?