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Alanna Kaplan-Munoz

Alanna Kaplan Muñoz

Focus areas

  • Consumer goods industry
  • New product planning
  • Pharmaceutical industry
  • Positioning
  • War Games

Working languages

  • English
  • Spanish

Vita

Alanna Kaplan Muñoz holds an MBA from Harvard Business School and a Bachelor of Arts from Yale University. Prior to joining Metaplan in Princeton, she worked for Nabisco and Gerber. Here she has led the introduction of numerous new products from concept to launch.

In addition to her broad expertise in brand management and especially new product development, Alanna Kaplan Muñoz has extensive experience in market research, consumer research, and positioning and market segmentation. She also has in-depth expertise in the fields of mergers and acquisitions, co-marketing and licensing.