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Alanna Kaplan-Munoz

Alanna Kaplan Muñoz

Focus areas

  • Positioning
  • New product planning
  • War Games
  • Pharmaceutical industry
  • Consumer goods industry

Working languages

  • English
  • Spanish


Alanna Kaplan Muñoz holds an MBA from Harvard Business School and a Bachelor of Arts from Yale University. Prior to joining Metaplan in Princeton, she worked for Nabisco and Gerber. Here she has led the introduction of numerous new products from concept to launch.

In addition to her broad expertise in brand management and especially new product development, Alanna Kaplan Muñoz has extensive experience in market research, consumer research, and positioning and market segmentation. She also has in-depth expertise in the fields of mergers and acquisitions, co-marketing and licensing.