No other topic is discussed in organizations as often and as readily as their own culture. When something needs to change, a strategic realignment is being worked on or there is a change in management and all of this is not working smoothly, there is an appeal for a new culture.
Culture serves as a product, an entire industry lives from it. Culture serves as a justification – for the necessity of change processes, for their success or even their failure. Culture serves as a strategically used word vehicle in management discourse.
The term can fulfill all these functions because it nestles in gaps in meaning, somehow meaning everything – and therefore nothing really. But if you really want to understand an organizational culture thoroughly and perhaps even influence it effectively, that is no longer enough.
Then you have to nail the pudding to the wall.
This requires
- a clear definition of the term that leads to action
- a set of tools for analyzing the specific organizational culture (and its consequences)
- a clear view of why change should not necessarily start with the culture itself.
This white paper, produced in cooperation with brand eins, provides all of this: informed by organizational sociology, illustrated with practical examples and prepared to guide you in your everyday work.
We hope you enjoy reading it!
The white paper is available to download free of charge. Simply fill out the form and receive the download link by email: