For those who, like myself, are inclined to be eclectic, no comprehensive commitment to one approach rather than another needs to be made. What is involved, rather, is the selection of the approach best suited to deal with the problems at hand.
Dr. Zeljko Branovic is a political scientist and economist. Before joining Metaplan, he worked in the IT industry, as a project manager and organizational scientist in applied research, marketing and market research. He consults (large, small, young and mature organizations) on strategy and organizational development, strategic and operational management, analytics, business process modeling, digital transformation and digital business models, and peer group marketing. His industry focus includes IT, medical technology, life sciences, infrastructure companies, defense and security technology, and the public sector.
Zeljko loves to travel and enjoys the feel of the wind on his motorcycle. At home he likes to spend his time cooking Asian dishes or sitting in his reading chair with a good book.