Rethinking Research Pharma and Healthcare: A Leadership Agenda for the Next Wave of Innovation
Metaplan and Zero Click Healthcare invite leadership teams to look ahead and move first – with insights, discussion papers, and ideas on how to actively shape pharma’s response to digital patient journeys, smart therapies, and new market dynamics.
Digitalization of the Patient Journey
AI and digitalization are transforming the patient journey faster than most organizations can adapt. What used to take years is now compressed into weeks and days – with profound consequences for how care is delivered and how value is created in healthcare. This discussion paper explores what that acceleration means for leaders in research-driven pharma.
As AI, digital biomarkers, and zero-click solutions enter everyday practice, the patient journey becomes continuous, data-rich, and far less dependent on traditional touchpoints. This reshapes expectations of evidence, changes how trials are designed and run, and raises the bar for how pharma contributes to diagnosis, therapy, and long-term outcomes.
Together, Metaplan and Zero Click Healthcare invite leadership teams to reflect on what needs to happen now: from strategic choices and organizational set-up to new partnerships along the digital patient journey, so that they can ride the wave of renewal instead of being overtaken by it.
Download the discussion paper, let it inspire your thinking – and get in touch with us, we look forward to the exchange!
Download the discussion paper
The paper is available to download free of charge. Simply fill out the form and you will receive the download link by e-mail.
