Business Applications

Metaplan's techniques are ideal for bringing about a shared understanding of research results and have been used successfully to help clients use their research results (provided by internal or external researchers) to address their business objectives. Metaplan integrates the best of focus groups with the best of one-on-one interviews to produce an interactive forum that fosters in-depth exploration of topics in a controlled, yet highly interactive, setting.

If you want to find out more about Metaplan's approach to qualitative research and analysis, click here.