Business Applications

From concept development through post-market product introduction and evaluation, our experienced qualitative research staff can help you attain your business goals.

Call Metaplan whenever your research goals include the following:

• To understand why
• To understand how
• To identify the range of responses
• To observe meaningful consideration of a new product concept

Take advantage of the Metaplan methods to enhance the outcomes from traditional focus groups or individual interviews. Metaplan offers an abundance of exercises designed to maximize peer to peer exchanges while minimizing tangential detours from the subject of interest. Our structured processes allow us to obtain very specific information, but in a creative non-stifling setting.

We integrate the best of focus groups with the best of one-on-one interviews to produce an interactive forum that fosters in-depth exploration of topics in a controlled, yet highly interactive, setting.

Typical applications include:

• Experience assessment
• Concept testing
• Behavioral patterns analysis
• Complex problem solving analysis
  

In addition, our techniques and methods are ideal for bringing about a shared understanding of research results. It is often the case after qualitative research, and sometimes even after quantitative research, that various stakeholders find themselves at odds about what the results mean in terms of business applications. Metaplan processes have been used successfully to help clients use their research results (provided by internal or external researchers) to address their business objectives. Metaplan provides a forum for expediting forward movement on otherwise stalemated projects.

To find out how Metaplan can help you meet your qualitative research and analysis needs, click here to send an email to Alanna Kaplan Muñoz or call her on 609-688-9171.