Metaplan helps clients optimize positioning for new products and existing brands. Our process of generating shared understanding ensures that cross-functional perspectives are communicated and clarified to promote the development of a brand’s unique competitive position.
We work with the collective team in a single workshop to leverage organizational knowledge and eliminate the timing issues created by sequential sessions. Moreover, Metaplan leverages organizational knowledge and creates alignment and buy-in from the team because they develop the plan as a group, which aids in successful implementation and flawless execution.
Our unique process ensures a thorough analysis of the marketplace, revealing insights about competitive brands, as well as your own business, that lead to positioning opportunities. By ensuring that issues are raised, conflicts are addressed, and contradictions are resolved, the optimal positioning is developed with a clear rationale and compelling key messages. Our methodology generates a solid understanding of the competitive landscape among the team, and a brand positioning or re-positioning that is agreed upon by the entire group.
The Metaplan process also enables the assessment of potential future scenarios or “war games” to evaluate brand positioning in a new context. We also utilize our methods to elicit insights from customers, consumers, and other key stakeholders. In every case, positioning must be grounded in the marketplace, not internally focused.
Metaplan offers a new way to develop a competitive position that is unique and relevant to your target market, as well as an in-depth understanding of the implications for your business.
To find out how Metaplan's positioning workshops can help you meet your business objectives, click here to send an email to Alanna Kaplan Muñoz or call her on 609-688-9171.
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