Business Applications

Metaplan's approach to concept testing

Metaplan's experience in concept testing ensures that your company develops products that are aligned with customer needs. The Metaplan approach to concept testing enables effective decision making (thereby creating a shared understanding) about a product's price, positioning, and features across the many internal stakeholders. The Metaplan processes allow for in-depth exploration of concepts in a controlled, yet highly interactive, setting.

Metaplan integrates the best of focus groups (group dynamics) with the best of one-on-one interviews (in-depth reflection), producing an interactive intellectual exchange that fosters in-depth exploration of concepts in a controlled, yet highly interactive, setting.

To find out how Metaplan can help you meet your concept testing needs, click here to send an email to Alanna Kaplan Muñoz or call her on 609-688-9171.