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Consultant meetings are an effective tool for
reaching out to a large number of customers,
allowing the companies to build relationships by
exchanging expertise and recommendations. However,
the challenge in most consultant meetings is to
elicit valuable feedback from the customers, making
them true consultants to the companies. Metaplan’s
approach is to balance didactic visual presentations
with peer-to-peer dialogue, rather than to
‘force-feed’ topics that can overwhelm participants
and limit meeting effectiveness. Metaplan’s
methodology targets key insights as the critical
meeting outcome. Metaplan creates lively, engaging
meetings with broad participation, reducing the
impact of dominant individuals. We also ensure that
these meetings adhere to AMA and FDA ethical
guidelines.
Consultant meetings are an effective tool for
reaching out to a large number of customers, allowing
the companies to build relationships by exchanging
expertise and recommendations. When operating well,
consultant meetings function as two-way streets: giving
consultancy to physicians and getting recommendation
from physicians by:
- updating physicians on new data, trial results
and research trends;
- learning of the unmet needs and challenges
physicians face;
- assessing how products and current data will be
perceived by the audience;
- presenting, discussing and interpreting new data
from a clinical point of view;
- getting advice on how to further promote
established relationships in the market place.
A successful consultant meeting can be an exciting
and enlightening experience for all participants,
internal and external. It will only be meaningful,
however, if the usual trap of one-way-communication only
can be avoided. Metaplan’s extensive experience in
designing, facilitating, and convening consultant
meetings transforms the often formal and highly didactic
routine of these meetings into a lively and insightful
events that are:
- interactive and engaging from the beginning to
the end
- enabling all participants to voice their opinion
– we ensure that people can voice their different
view points and that a chairman/chairwoman is not
necessarily dominating the meeting
- maximizing peer-to peer discussions to increase
the depth and breadth of the argumentations
- dedicated to spending significantly more time to
discuss the various view points and opinions than
just straightforward presentations
- centered on the subject matter that the company
wants advice on - we minimize discussions on topics
that may be of high scientific value but not
relevant to the topic
- ensuring that the standards of the AMA and FDA
ethical guidelines are met by visualizing the
discussions and recording the recommendations and
advice from the participants
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